ЗЕРНОВА.
Agribusiness operations platform
- AgriTech · 2025
- Product logic, UX, interface design, interface development
- 8 product screens + 3 mobile, farm data model, field map, visual system
A 2,840-hectare farm runs fields, machinery, storage and sales across notebooks, spreadsheets and messengers. The owner, agronomist, logistician, accountant and elevator manager never see one picture: which crop is where, what each combine is doing, how many tonnes are in storage and which contract they cover.
A farm's home screen is not a table — it is a map of its fields. Everything else — machinery, storage, plan, contracts, logistics — is tied to a specific field and reads as the state of one piece of land, not as separate modules.
The field map as the home screen
The estate is drawn as field outlines filled by crop: wheat, corn, sunflower, rapeseed, soy. Roads and the river are in place, the selected field № 12 is outlined in the accent, and its card sits on the right. You see the land, you don't read it off rows.
AgriTech and map work — a drawn map as the backbone of the interface, not decoration.
A field card with the season's history
Field № 12: every operation from discing to the planned harvest, fertiliser and crop-protection, monthly rainfall, four years of yield and a geotagged photo. The agronomist defends a decision with its history, not with memory.
Dense data and an object's history assembled into one readable screen.
Storage and elevator in tonnes
Silos are shown as filled vessels: wheat 624 t, corn 412 t, sunflower 188 t — with moisture, grade and stock breakdown. It is immediately clear what is already contracted and what is drying.
Operational software: complex numbers as a legible physical state.
Contracts from field to port
A dense deal table: buyer, crop, volume, price in hryvnia and euro, basis and delivery date. The corn and sunflower in storage already have a buyer — the link between harvest and money is visible.
B2B tables and money: selling the harvest as part of the same product.
Logistics: the trip, the weight, the waybill
The last link is to haul it out. Each trip has a truck, a driver, a route from field to elevator or port, a cargo weight and a waybill with its weighing state. That is how field № 4 becomes 24.6 tonnes against a specific contract.
- Farm data model: fields, crops, machinery, storage, works, contracts, trips
- A drawn estate map with field outlines coloured by crop
- 8 interface screens + 3 mobile for the owner and the agronomist in the field
- A field card with a history of operations, fertiliser, crop-protection and yield
- An earthy visual system: crop palette, dense tables, statuses
- An end-to-end loop: field → storage → contract → logistics